The Task
nuances advised a business-to-business company in the energy storage sector. Although the company had achieved strong growth in its home market in the United Kingdom, regulatory developments in its new market in Germany began to create significant risks for th the client, its customers and its investor.
This effected how analysts and investors rated the company.
An industrial company required political support for a complex investment project in the field of energy storage.
Stakeholder analysis, political strategy, positioning, dialogue formats and support throughout the regulatory process.
Overall objective: To ensure that our client’s voice is heard by policy makers, public authorities and the financial market.
Click on the arrow on the right-hand side of the screen to learn more about the implementation of the strategy.
A central element of the strategy’s implementation was to inform the relevant political stakeholders at EU, national and regional level about our client’s concerns.
At that time, the national legislative framework was still incomplete. The relevant EU requirements had not been fully implemented. As a result, the project lacked the investment certainty required by investors.
Step Three: Effect
By forming a means to effect change within the regulatory atmosphere, the client became better-positioned for managing future risks. The client was able to create and sustain alliances.
As a source of reliable information, key stakeholders and the media valued the client. nuances gave the client a voice and a means to convey their message to policy-makers, civil servants and the media. Through nuances tailored approach to the client’s needs, the company was able to eliminate the risks for its business and turn conversations with policy-makers into lasting relationships.
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